BENNETT SPRINGS
ADVERTISING INITIATIVE

Hello, I am Penny Swearingin and I have talked to several business owners in the Bennett Springs area and have heard a lot of feedback about the marketing needs in this area. I believe I have come up with some strategies to get a plan rolling and on track to promote this area better. But first, let me tell you a little more about myself and why I believe I can help.

I have been in advertising and marketing for well over 30 years. Starting out when I was just 18 at the Kansas City Business Journal learning the whole publishing business and chose to expand on the advertising side of it. I have throughout the 30 years the Advertising Director of the Flamingo Casino/Isle of Capri in Kansas City, Chamber of Commerce President, Economic Development Marketing Director, Business Owner, Entrepreneur, Wife, Mom and also lived in the Alaskan Bush!

I own Highland Design Studio which is a full-service marketing agency. A bulk of my business is website design and social media marketing. I can do anything from brochures, signage, video production, and more. If it has to do with advertising and marketing, I can help!

I do have some local clients currently in the Bennett Springs area, so if you need referrals I can give them to you.

​Ready to here the plan?

THE PLAN

Because your focus should be on your day to day responsibilities of running your business, Highland Design Studio will coordinate and advertising initiative that will include a group of business owners of The Bennett Springs area.

Having one entity that is responsible for the coordination and promotion of The Bennett Springs area that will benefit everyone involved. 

The advertising initiative will be a membership with a monthly fee for services. The services that Highland Design Studio will perform are below. 

Highland Design Studio will design a mobile responsive website that would be a resource for anyone looking to see what is available in the Bennett Springs area. Categories would include: Where To Explore, What To Do, Where To Eat, Where To Shop, What To See, Calendar of Events, Photo Gallery, etc.  A user-friendly website that would become a one-stop source for local and tourist to find what the area is all about and what it has to offer!

Membership in the initiative would include your listing under what categories your business falls under. The listing would include a photo, name of business, description, contact information, and a link to your website.

The website will be maintained and updated by Highland Design Studio. 

visitbennettspringsmo.com

Facebook algorithms have made it challenging for businesses to keep and maintain followers on their business pages. Highland Design Studio has a proven formula to keep followers engaged and reacting to posts. 

Highland Design Studio will post three times a week that will keep followers engaged and informed about what is happening in the area. This would include any events and activities from members will be promoted on the Visit Bennett Springs MO Facebook page. 

Visit Bennett Springs MO Facebook Page

Highland Design Studio will maintain and represent the area in networking and membership opportunities such as the Lebanon Chamber of Commerce, Missouri Tourism, etc. 

Keeping open communication with what's happening at Bennett Springs and what is happening at their levels of the organization is key to promotion. 

Membership Representation

Highland Design Studio has all the equipment to produce a high-quality promotional piece for Bennett Springs. Use of our HD equipment and our drone would bring the beauty the area has to life. The promotional piece would be made available to all initiative members for use on their social media pages and website. 

Video Production

Feedback from business owners tells us that there need to be more events in the area. Highland Design Studio would like to coordinate an Annual Fall Event that would be similar to the Old Hillbilly Days where we would have arts/crafts, vendors, and entertainment for the whole family.  

This would be an initiative event coordinated by Highland Design Studio. 

Annual Fall Event

Highland Design Studio will create and design a rack card for Bennett Springs, Missouri and will print and distribute cards. Contact information will lead them to the website, www.visitbennettspringsmo.com. Cards will also be distributed among Initiative members. 

Rack Cards

Highland Design Studio will coordinate and produce initiative membership meetings and brainstorming sessions. The meetings will include updates, analytics, brainstorming, feedback, etc. so that everything is clearly communicated what is happening and how it is progressing. 

Meetings will be after hours and on target because we know your time is valuable. 

Initiative Meetings
And Brainstorming Sessions

Highland Design Studio will coordinate special projects such as a visitors guide and community caricature souvenier map. These projects will be ​advertising sponsored supported projects (meaning advertising will be sold to cover the cost of printing) but will be an initiative project that will be an asset in promoting the area. 

These projects will be integrated into the website. 


Special Projects

Ready To Join?

Highland Design Studio will maintain on a monthly basis the above projects for the initiative. Through our feedback and meetings along the way, we may together as a group decide on new projects and drop others depending on the return. 

Benefits: 
  • Added Exposure
  • Marketing Done For You - You can focus on your other needs.
  • Professional Results
  • One Clear Marketing Message
  • Increase awareness of events happening in the area to benefit your business.
  • Increase tourism - Increase Income


Membership Monthly Investment: $100.00 per month

Please fill out the form below if you are interested in becoming part of the initiative. 

Name
Email
Message
Business Name
Phone
Submit

Thank you in advance for your consideration of working together as a team to effectively advertise the
Bennett Springs area and all it has to offer!